Marketing & Property Sales

Ninety per cent of purchasing decisions are made subconsciously, scientists tell us. And emotions are the key drivers. In response to an emotion, people are compelled to do something.

Marketing is about triggering an emotional response that compels people to purchase the product.

So, it’s not enough to have a great property development. To sell it, you need great marketing that emphasises the emotional appeal.

This is where Northerly Group can help. We have relationships with external consultants who know how to put together a winning marketing strategy – so your project sells.