Retail business is all about people and getting them to step through your door.

We all know about the mainstays of marketing – product, price, place and promotion – that can trigger visits and buying behaviour.

But there is a vast array of tangible and intangible things that can affect how people feel once they are there – how long they want to stay and whether they want to come back.

Myer has learned this lesson, tailoring the design and fit-out of new stores to the wants, needs and tastes of local people.

Northerly can help you do this, too. With our creative eye for detail and finger on the pulse of current trends in building design and finishes, we can help you craft a place where people feel great – a place they want to return to again, and again, and again…

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